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July 14, 2016Loren B. Thompson, Ph.D

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Boeing Turns 100: Five Reasons It Survived While Competitors Died (from Forbes)

July 14, 2016Loren B. Thompson, Ph.D

Boeing celebrates the 100th anniversary of its founding this week.  Few of its competitors will ever reach such a milestone, which raises the question of how Boeing managed to survive and thrive in a hyper-competitive industry during a period of continuous change.  Aside from engineering excellence and financial discipline, five things stand out.  First, Boeing learned early-on how to operate without the guidance of a visionary founder.  Second, its engineering-driven culture was willing to spend whatever amount of money was needed to stay ahead — even when that entailed big risks.  Third, it adapted readily to changes in the market rather than trying to stick with a few signature products.  Fourth, it generated synergies from serving both commercial and government markets.  Finally, it built resilience by diversifying beyond aircraft into rotorcraft, spacecraft, launch vehicles, missiles and services.  I have written a commentary for Forbes here.

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